Cincinnati, Ohio-based Veritas Training Group focuses on helping companies improve sales organization performance. President Steve Mulch has over 25 years of experience leading sales organizations and dealing with demanding customers. His company is affiliated with D.E.I Management Group, one of the nation's leading sales training companies; DEI has trained over 500,000 sales professionals since it was founded in 1979.

As our name implies, Veritas Training Group is committed to "true" training. We are not a traditional seminar company where salespeople leave a sales meeting feeling good, but very little change occurs in the daily prospecting and sales activities. Instead, we deliver professional sales training and materials in a workshop format where sales professionals incorporate new selling skills and sales techniques and practice these skills immediately.

A hallmark of our training is the level of personal accountability for sales professionals that our system drives. Many believe selling is an art form, and indeed interpersonal skills are important to successful selling, but at Veritas we believe that selling is best performed through a structured process. As we say, "Selling is a process, artfully done."

Veritas Training Groups Commitments:

• We will not rest until our customers get what they need to be successful. It is our aim to become a trusted partner in your improvement process and to deliver various stages of training to meet the changing needs of your organization.

• We will provide you with a method to constantly review and evaluate your sales organization effectiveness and sales productivity.

• Never again will company management wonder about where the sales organization is in its quest for new business. Our Prospect Management System clearly communicates the status of every selling opportunity and focuses the team on activities that lead to results.

• We will create a sales organization structure for your company where individual accountability is a requirement and superior sales performance results are quickly achieved and recognized. Sales people will be provided a road map that will drive their daily activities, reducing non-valued added sales practices and focusing each sales representative on tasks that will produce more sales, more often.