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Veritas Training Group Professional Sales Training  



Veritas Training Group President Steve Mulch was raised in a "selling household." His father was in the insurance business and his mother ran a real estate company, so understanding the importance of helping people and the demands of the service industry were daily lessons. Steve applies these lessons from his formative years in Quincy, Illinois in his company's sales training, sales strategies, and selling workshops.

Steve graduated from Culver-Stockton College in 1971 with a B.A degree and a major in psychology. He was very active in college life, serving as President of the Student Senate his senior year and appearing in Who's Who in American Colleges and Universities.

  Veritas Training Group President Steve Mulch

After college, he joined Packaging Corporation of America and soon entered the sales organization, where he progressed through the ranks and eventually became Director of National Sales and then General Manager of the company's flagship folding carton location in Grand Rapids, Michigan. In 1991, Steve moved to Cincinnati to join James River Corporation as General Manager of National Accounts Sales for the packaging business.

He was then promoted to Vice President - General Manager of the companies Eastern Group and then became VPGM of the Specialty Packaging Group, which encompassed a coast to coast series of manufacturing locations and sales teams. While at James River, Steve lead a team that was awarded the coveted Gold Key Award, for the development of the "Total Value Model", a comprehensive system used with major accounts to establish the dollar and cents value of a supplier-vendor relationship.

When James River merged with Fort Howard, the headquarters was moved to Chicago and Steve elected to stay in Cincinnati and join Multi-Color Corporation as a member of a new turnaround management team. The group was very successful in bringing Multicolor to the forefront of the nations label manufacturers and is one of Ohio's best success stories over the last four years.

After over 25 years of corporate success, Steve decided to parlay his years sales and management experience into a venture of his own. He founded Veritas Training Group and became affiliated with D.E.I. Management Group, one of the nation's leading sales training companies.

 

   

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