Cold Calling Techniques That Work

Cold Calling Techniques is the leading appointment-making program in the sales training industry, based on the perennial business bestseller by Stephan Schiffman.

Our clients have reported improved first-appointment totals by as much as 80%,and improved sales by as much as 30%, as a result of this program.

Participants in the live Cold Calling Techniques™ program learn how to:

  • Develop and practice a proven telephone prospecting approach
  • Overcome common objections quickly and easily
  • Get more return calls
  • Set the appointment!

IMPLEMENTED BY:

  • Paycor
  • Colliers International
  • Park National Bank
  • Fidelity
  • Jones
  • Stevenson Color
  • Cenveo
  • Hobart
  • Paul Hemmer
  • Rumpke
  • Anthem
  • USI

… and hundreds more of America’s top companies.

“There is no tougher job in sales than making first appointments but once your sales representatives have learned our system, their confidence and results will sky rocket.” –Steve Mulch, President Veritas Training Group